Welp, I think I started (...am starting?) a business. I've always wanted to be an entrepreneur, make my own schedule and just be a boss bitch who works for herself and crushes it. Inspiration from my dad, who had his own CPA firm for individuals taxes and small to mid-size business taxes. I've known for several months that I was interested in starting this business...but really didn't have a clue how to go about it, nor did I have the confidence in myself to, as Nike says, "Just Do It." Words easier said than done. I struggle with imposter syndrome in many ways. From my relationship, to my own capabilities in my MarComm job, to realizing I deserve all the good things that have come my way and are continuing to come my way. Imposter syndrome is a bitch. And she can fuck right off.
Emerald Projects. Thats her name. Yes, she is a her and she is beautiful. Bold. Embodying of everything my dad was and what I want to be. The name comes from a special moment I remember. My mom always wanted an emerald cut diamond ring. She fantasized over it but would never get one for herself. As my dad's disease progressed, he changed a lot and he became so much more sensitive and emotional with us all. He finally bought my mom her dream rings. A beautiful 2 carrot emerald cut diamond. Just what she wanted. She had no clue it was coming either. We were able to keep it a secret for months. Needless to say, she was thrilled when he gave it to her and she was pissed he spent so much on it, but she loved it and truly deserved it. She took care of my dad during the decline of his disease, which took 7 years. She was always right by him. Through the good, the bad, the sad and the ugly. My dad giving her that ring meant so much to me from an outside perspective. A man who never really expressed his emotions, welled up with tears in his eyes giving her that ring. He truly valued my mom and everything she was doing for him. "..In sickness and in health.." the wedding vows often go. She honored that and he thanked her in many ways, but this one was special. He loved my mom so much and they truly were partners in everything they did.
My company does Social Media Management. So, I will run social media platforms for companies and/or individuals. I love social media. I find it so fun, creative, intriguing and inspiring. You can go down thousands of rabbit holes just off one search. Trends are constantly changing and evolving, going in and out. With my quick paced personality, this fits wells. Things are always changing, you have to stay on your toes in this field. I will be able to provide content, post, interact and engage with audiences and grow brand awareness through the socials, driving traffic to websites and ideally getting customers through the sales funnel to channel more sales or even help shape the company as a thought leader in their industry. There are so many strategies that can be taken here, and it will all depend on the businesses individual goals. This will help me be diverse in what I work on, which keeps me from getting board, and I get to help people grow and succeed doing what they love. What an honor to be apart of that journey.
I've reached out to a handful of people I know about starting this and gauging interest. I feel that I could be 1-2 clients by the end of the year, which would be incredible. If I can secure even just 1 client by end of the year, I'll be ecstatic! My boyfriend had his own company and he is killing it. I'm so proud of him. We have plans to travel the world and move to Costa Rica in the next 5 years, so having enough income and the flexibility and freedom to travel whenever and where ever we please is a big deal. Having this company would allow me to do that and then our love can continue to unfold as we travel and grow our businesses together, whereever the road may take us (literally).